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Akshay's blog

Coming up with product ideas...

posted on 28 May 2021

Coming up with product ideas... As someone responsible for the overall success of the product, a PM has to always be on the hunt for new ideas that will beef the product offering and add value to customers’ lives.

But where does one get ideas from ?

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Survey results : Best ways to break into Product Management

posted on 4 Dec 2020

Arguably, Product management is one of the most sought after jobs in tech today. After I built Zero To PM, I made quite a few connections on LinkedIn and Twitter who were enthusiastic about the role and wanted to break into Product Management. Talking to them ascertained that the PM role is indeed a highly coveted one but a brutally difficult one to get into.

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3 Reasons Why I Love Low Touch SaaS

posted on 18 Oct 2020

I am a Stripe fanboy. Back in 2014, I remember being mighty impressed at the ease with which we were able to implement a seemingly complicated thing - the billing infrastructure at Zinrelo - using Stripe. Right from the discovery to on-boarding, the API docs to the error messages, everything with Stripe was a cakewalk. And not a single time did we have to interact with a human being at Stripe’s end. After a couple of years, I had a similar experience with another product - Intercom. Integrating Intercom and the whole product experience in general was exceedingly simple requiring no human interaction.

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The LinkedIn message...

posted on 4 Jul 2020

Disclaimer : I did not land the job. I had a fruitful discussion for 30+ minutes on a call and after a week, I was conveyed that they won’t proceed further.

A couple of weeks ago, I came across a LinkedIn post by Ankur Warikoo where he lessoned a person on what the right way to approach someone for a job was. I was immediately reminded of the only time when I had approached someone on LinkedIn asking for a job. Nearly 3 years ago, when I was looking for a PM opportunity, I decided to drop a LinkedIn message to the co-founder and Chief Product Office of the company I was wanting to get into and managed to get a 30+ minutes of telephonic conversation with him.

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Keeping the product promise

posted on 27 Jun 2020

In my last post about the JTBD framework, I wrote about how customers don’t “buy” products. Instead they “hire” products or services to help them overcome an obstacle and better their lives. Products that deliver on this promise of upgrading the customers’ lives are loved whereas the ones failing to do so are dumped.

Before we look at what a product promise is, let’s take a moment to mull over the concept of Whole Product Offering. The 280 group defines Whole Product Offering as -

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JTBD-A primer

posted on 12 Jun 2020

Have you heard of the ‘Jobs to be done’ Framework ?

If you already have, let this article serve you as a refresher;if not, here’s on to some enlightenment.

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Don’t let feature requests from your customers drive your product roadmap!

posted on 29 May 2020

Yes, you read it right! Don’t let the feature requests you receive from your customers drive your product roadmap. Instead, let the real problems they are facing do.

Nearly 4 years ago, when I had just transitioned from engineering to product management here is how I used to respond to one of the most important questions that you get asked as a product manager.

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